Sentiments And Behaviors Behind Charitable Giving This Holiday Season

As the holiday season gets into full swing, many people use this time to help charities by giving donations. From the iconic Salvation Army kettles to the recently created Giving Tuesday (which falls on the Tuesday after Thanksgiving), generosity by people during this time of year jumps. Even with the pandemic, personal charitable giving via online donation sites increased 20% in 2020. 

Our recent omnibus looked at charitable giving to see both how our respondents donate and what influences their decision to contribute to their chosen charity (or charities) specifically.

We investigated the awareness of different charities as well as their stated monetary donations. Additionally, we queried preferences for giving to local chapters, national groups or global organizations.  

The study also reviews our respondents’ shifts during the last year, and the impact COVID had The study also reviews our respondents’ shifts during the last year including the impact COVID has had on their giving. Below is the charitable giving omnibus study findings infographic where you can find links to each of the organizations provided should you wish to donate to their cause directly.