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End of Year Market Research

Five End Of Year Market Research Projects

Learn What Insights You Can Get Today For Next Year And Why You Need Them Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will also factor into a lower budget allocation the […]

Concept Testing,General,Strategy,Tips & tricks

The 3 Ways Concept Testing Helps B2B Businesses

The 3 Ways Concept Testing Helps B2B Businesses

Conducting Concept Testing Benefits More Than Just The Product For B2B businesses, concept testing can help remain ahead of the competition, deliver on innovation, and ensure your strategy delivers. For organizations whose clients are other businesses, delivering on product expectations and services is critical due to smaller audience segments and sometimes hyper-competitive marketplace scenarios. That […]

Concept Testing,Innovation,MaxDiff,Strategy

Using MaxDiff Analysis To Inform Decision-Making

GM Ditching Apple CarPlay and Android Auto on EVs, a move that could net GM billions Situation: Apple CarPlay and Android Auto enable drivers to use a phone’s app functionality on their vehicle’s built-in display for things like getting directions, controlling music, making calls, and receiving messages. More than 90% of new vehicles produced for […]

Concept Testing,Innovation,MaxDiff,Strategy

Product launch

What Makes A Product Launch Successful

Three Things To Help Your Concept Succeed Launching a new product can create a lot of anxiety. The time and resources dedicated to a new product can take months of planning and investment. The strategic goals associated with a new product are incremental revenue and growing the customer base for starters. But if no customer […]

Concept Testing,Strategy,Tips & tricks

Socratic & What GreenBook Trends Report Says About Data Quality

GRIT report finds clients of research consulting prioritize data quality and service above all else The 2023 GreenBook Research Industry Trends (GRIT) Report over the past several years ranks data quality consistently as the top priority when selecting suppliers. The 2022 GRIT Report shows that 80% say data quality is a key priority (and most […]

General,Innovation,Socratic,Strategy

Improving Sample Quality And Fraud Detection For Research Clients

Socratic Continues To Innovate Market Research With The Panel Fraud Index™ and the Fraud Risk Score™ The most consistent complaint since the onset of online Marketing Research has been sample quality. Keeping up with lazy or outright fraudulent survey respondents has been an ongoing struggle. One of the core challenges is that there is no […]

Panel Quality,Strategy

By Meghan Bertig

How To Address Inflation: Decrease Quantity Or Increase Price?

Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both consumers and brands. One tactic businesses undertake to offset rising […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy

Shrinkflation and Customers

Keeping Customers During Shrinkflation

Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result, consumers are paying more for what they routinely purchase. What […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy

Research Help

When Do You Need Marketing Research Help?

COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies. In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies to re-evaluate how they can remain competitive and either bolster […]

Brand Health Tracking,Strategy

onboarding a new marketing partner

Onboarding A New Marketing Research Partner

LEARN HOW TO START WITH A NEW RESEARCH PARTNER When the decision to bring on a new research partner is made, it can create mixed emotions for an organization. There is a level of excitement related to the opportunities the new research partner can create for the business but there can also be a swell […]