How To Address Inflation: Decrease Quantity Or Increase Price?
Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
When Do You Need Marketing Research Help?
COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies. In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies…
Onboarding A New Marketing Research Partner
LEARN HOW TO START WITH A NEW RESEARCH PARTNER When the decision to bring on a new research partner is made, it can create mixed emotions for an organization. There is a level of excitement related to the opportunities the new research partner can create…
Five End Of Year Market Research Projects
Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…
When is it time to break up with your marketing research consultant?
Identifying whether your company needs a new research partner and how to plan the transition. The use of marketing research consultants is an essential undertaking of modern businesses. Employing research experts can help a company complete critical research projects more quickly, efficiently, and often with…
Importance Of Market Research For Marketing Strategy
Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be a great learning tool to both avoid the same pitfalls as well as better prepare moving forward. This year has provided many learning opportunities for business leaders and…
The 5 Dos and Don’ts of Market Research
The benefits of conducting market research are many. Companies that embrace the use of a good research plan can ensure their strategy will produce the expected outcomes while minimizing the unknowns. For many, starting a market research project might seem a daunting challenge when there…