The Role of AI in Concept Testing: Advantages, Challenges, and Implications
Concept testing plays a crucial role in product development and marketing strategies, serving as a vital tool to assess consumer perceptions and preferences when deciding on buying a product or service. With Artificial Intelligence (AI) interfaces like CHAT GPT and others, concept testing has started…
Socratic & What GreenBook Trends Report Says About Data Quality
GRIT report finds clients of research consulting prioritize data quality and service above all else The 2023 GreenBook Research Industry Trends (GRIT) Report over the past several years ranks data quality consistently as the top priority when selecting suppliers. The 2022 GRIT Report shows that…