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End Of Year Spending and Civic Concerns

Latest Infographic Looks At Consumer Activities Related To Our Inflationary World And the Shrinkflation Of Goods And Services As the holiday season begins, the economic headwinds are impacting consumers and businesses alike. Decisions on spending and budgets are greater due to inflation. At the same time, companies and top brands have raised prices and, in […]

Omnibus,Shrinkflation

By Meghan Bertig

How To Address Inflation: Decrease Quantity Or Increase Price?

Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both consumers and brands. One tactic businesses undertake to offset rising […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy

Shrinkflation and Customers

Keeping Customers During Shrinkflation

Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result, consumers are paying more for what they routinely purchase. What […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy