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    End Of Year Spending and Civic Concerns

    by Ed Rodgers December 1, 2022

    Latest Infographic Looks At Consumer Activities Related To Our Inflationary World And the Shrinkflation Of Goods And Services As the holiday season begins, the economic headwinds are impacting consumers and businesses alike. Decisions on spending and budgets are greater due to inflation. At the same…

    Omnibus, Shrinkflation

    How To Address Inflation: Decrease Quantity Or Increase Price?

    by Meghan Bertig August 30, 2022

    Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Shrinkflation and Customers

    Keeping Customers During Shrinkflation

    by Ed Rodgers June 27, 2022

    Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy

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