Back To School Omnibus
Perspectives on Shopping, Spending And COVID Precautions As Kids Head Back To The Classroom Despite an ongoing pandemic, students headed back to classrooms across the country this year and likewise the annual ritual of shopping for school supplies and materials commenced. We engaged parents to learn details about…
Summer Olympics 2021
How did we watch and react to the 2021 Summer Olympics in 2021 The 2021 Summer Olympics in Tokyo that was postponed a year due to COVID recently concluded with great storylines of athletic feats and new faces of athletic achievements. But unlike former Olympic…
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Spring Out! Cleaning, Activities and Purchases
Spring routines are common for many people. As the world emerged from COVID protocols and the lessening of restrictions on routines, Springtime took on a new meaning of getting out and getting things done. Socratic asked our omnibus panel about Spring habits and how people…
Understanding How To Drive Brand Loyalty
We all have our favorite brands. The affinity towards one vs. another is influenced by many factors, one which is likely to be brand trust. Brands that reliably deliver consistently on their brand promise have the power to build a loyal customer base which in…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.
Omnibus: 2021 What’s Ahead For The New Year
Many people start a new year with resolutions towards self-improvement. Our omnibus study looked into what types of resolutions people made for 2021. We also asked questions about grocery delivery services. Lastly, we explored the preference of Chatbots vs. human help when conducting purchases online.
What The Shift Is Happening?
Driving, Deliveries and Life These Days. Socratic’s latest omnibus explored driving and the gig economy. As COVID has impacted ridesharing and delivery service companies, Socratic asked participants about working in the gig economy and how it has changed during the pandemic. We also gauged interest…
Political Affiliation and COVID-19
As the United States closes in on the 2020 election, Socratic Technologies’ omnibus survey examined consumers’ concerns and behaviors toward activities to mitigate the spread of coronavirus and analyzed the results by political affiliation. Similar to research conducted by the Pew Research Center in June, Socratic’s…
Will You Still Wear A Mask?
Wearing masks is becoming a common routine when outside. As part of our Omnibus, we investigated the attitudes toward mask wearing. How do you align with our findings?