Spring Cleaning Infographic
When the weather starts to improve and flowers begin to bloom, it is time to get homes in order and cleaned after months indoors over the winter. Spring cleaning is a long-followed tradition that covers everything from deep cleaning of the house to getting organized…
Super Bowl And Olympic Viewing
How Did People View Two Of The Biggest Sports Watching Events Airing At The Same Time When the Winter Olympics and the Super Bowl occur during the same time frame, people who watch sports are offered a chance to watch two of the most viewed…
Charitable Giving 2021
Sentiments And Behaviors Behind Charitable Giving This Holiday Season As the holiday season gets into full swing, many people use this time to help charities by giving donations. From the iconic Salvation Army kettles to the recently created Giving Tuesday (which falls on the Tuesday after…
Supply Chain Headaches For Consumers
How Are People Adjusting To The Supply Chain Issues The global economy’s reliance on the ability to get enough good across the planet and to consumers has been brought to everyone’s attention this year. With stories about the lack of certain products and ports having…
Back To School Omnibus
Perspectives on Shopping, Spending And COVID Precautions As Kids Head Back To The Classroom Despite an ongoing pandemic, students headed back to classrooms across the country this year and likewise the annual ritual of shopping for school supplies and materials commenced. We engaged parents to learn details about…
Summer Olympics 2021
How did we watch and react to the 2021 Summer Olympics in 2021 The 2021 Summer Olympics in Tokyo that was postponed a year due to COVID recently concluded with great storylines of athletic feats and new faces of athletic achievements. But unlike former Olympic…
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Spring Out! Cleaning, Activities and Purchases
Spring routines are common for many people. As the world emerged from COVID protocols and the lessening of restrictions on routines, Springtime took on a new meaning of getting out and getting things done. Socratic asked our omnibus panel about Spring habits and how people…
Understanding How To Drive Brand Loyalty
We all have our favorite brands. The affinity towards one vs. another is influenced by many factors, one which is likely to be brand trust. Brands that reliably deliver consistently on their brand promise have the power to build a loyal customer base which in…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.