The 3 Ways Concept Testing Helps B2B Businesses
Conducting Concept Testing Benefits More Than Just The Product For B2B businesses, concept testing can help remain ahead of the competition, deliver on innovation, and ensure your strategy delivers. For organizations whose clients are other businesses, delivering on product expectations and services is critical due…
Using MaxDiff Analysis To Inform Decision-Making
GM Ditching Apple CarPlay and Android Auto on EVs, a move that could net GM billions Situation: Apple CarPlay and Android Auto enable drivers to use a phone’s app functionality on their vehicle’s built-in display for things like getting directions, controlling music, making calls, and…
Socratic & What GreenBook Trends Report Says About Data Quality
GRIT report finds clients of research consulting prioritize data quality and service above all else The 2023 GreenBook Research Industry Trends (GRIT) Report over the past several years ranks data quality consistently as the top priority when selecting suppliers. The 2022 GRIT Report shows that…