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    How To Address Inflation: Decrease Quantity Or Increase Price?

    by Meghan Bertig August 30, 2022

    Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Shrinkflation and Customers

    Keeping Customers During Shrinkflation

    by Ed Rodgers June 27, 2022

    Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    End of Year Market Research

    Five End Of Year Market Research Projects

    by Ed Rodgers October 28, 2021

    Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…

    Concept Testing, General, Strategy, Tips & tricks

    How Important Is Concept Testing? Ask Amazon.

    by Ed Rodgers March 8, 2021

    Updating mobile icons is a common practice for businesses.  It keeps a brand recognizable on mobile devices and attracts users’ eyes.  Amazon’s recent mobile app icon update did not go as planned, resulting in a quick and quiet switch to a less controversial icon after…

    Brand Health Tracking, Concept Testing

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    • Shrinkflation (3)
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    • Uncategorized (8)
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