How To Address Inflation: Decrease Quantity Or Increase Price?
Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
Five End Of Year Market Research Projects
Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…
How Important Is Concept Testing? Ask Amazon.
Updating mobile icons is a common practice for businesses. It keeps a brand recognizable on mobile devices and attracts users’ eyes. Amazon’s recent mobile app icon update did not go as planned, resulting in a quick and quiet switch to a less controversial icon after…