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    Brand Catalogs Infographic

    by Ed Rodgers February 8, 2021

    December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.

    Brand Health Tracking, Omnibus

    4 Reasons Why Brand Tracking Is Important in 2021 

    by Ed Rodgers January 19, 2021

    Now that a new year is here, it is time to reset your brand’s expectations and assumptions in the marketplace.  Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID.    Marketing and product leaders need to create a connection between their…

    Brand Health Tracking 0

    Brand Health: Prepare Your Brand Going Forward

    by Ed Rodgers June 19, 2020

    By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.

    Brand Health Tracking 0

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