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    How To Address Inflation: Decrease Quantity Or Increase Price?

    by Meghan Bertig August 30, 2022

    Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Shrinkflation and Customers

    Keeping Customers During Shrinkflation

    by Ed Rodgers June 27, 2022

    Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Research Help

    When Do You Need Marketing Research Help?

    by Ed Rodgers May 10, 2022

    COVID-19 has had a big impact on consumers and businesses alike.  Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies.  In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies…

    Brand Health Tracking, Strategy
    brand tracking

    4 Reasons Why Brand Tracking Is Important

    by Ed Rodgers March 24, 2022

    As the world continues to contend with global circumstances, the need to remain on top of your brand’s place in the marketplace.  Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID and the conflicts…

    Brand Health Tracking
    Brand Health Tracking

    Brand Health: Prepare Your Brand Going Forward

    by Ed Rodgers January 14, 2022

    By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.

    Brand Health Tracking
    How Recognizable Is Your Logo

    How Recognizable Is Your Logo?

    by Ed Rodgers August 2, 2021

    Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…

    Brand Health Tracking, Omnibus, Style
    Branding: Why Logos Change

    Branding: Why Logos Change

    by Ed Rodgers June 9, 2021

    Our good partners at BrandingBusiness offered an insightful post about the importance of brand’s keeping their logo and image updated. As we emerge from the pandemic, many companies should consider how brands represent themselves as the public, buyers and behaviors have now changed. If you…

    Brand Health Tracking

    Understanding How To Drive Brand Loyalty

    by Ed Rodgers June 9, 2021

    We all have our favorite brands. The affinity towards one vs. another is influenced by many factors, one which is likely to be brand trust.  Brands that reliably deliver consistently on their brand promise have the power to build a loyal customer base which in…

    Brand Health Tracking, Omnibus

    How Important Is Concept Testing? Ask Amazon.

    by Ed Rodgers March 8, 2021

    Updating mobile icons is a common practice for businesses.  It keeps a brand recognizable on mobile devices and attracts users’ eyes.  Amazon’s recent mobile app icon update did not go as planned, resulting in a quick and quiet switch to a less controversial icon after…

    Brand Health Tracking, Concept Testing

    Brand Catalogs Infographic

    by Ed Rodgers February 8, 2021

    December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.

    Brand Health Tracking, Omnibus

    Categories

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    • Omnibus (21)
    • Panel Quality (1)
    • Roundtable (1)
    • Shrinkflation (3)
    • Strategy (9)
    • Style (1)
    • Tips & tricks (1)
    • Uncategorized (8)
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