How To Address Inflation: Decrease Quantity Or Increase Price?
Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
When Do You Need Marketing Research Help?
COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies. In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies…
4 Reasons Why Brand Tracking Is Important
As the world continues to contend with global circumstances, the need to remain on top of your brand’s place in the marketplace. Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID and the conflicts…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Branding: Why Logos Change
Our good partners at BrandingBusiness offered an insightful post about the importance of brand’s keeping their logo and image updated. As we emerge from the pandemic, many companies should consider how brands represent themselves as the public, buyers and behaviors have now changed. If you…
Understanding How To Drive Brand Loyalty
We all have our favorite brands. The affinity towards one vs. another is influenced by many factors, one which is likely to be brand trust. Brands that reliably deliver consistently on their brand promise have the power to build a loyal customer base which in…
How Important Is Concept Testing? Ask Amazon.
Updating mobile icons is a common practice for businesses. It keeps a brand recognizable on mobile devices and attracts users’ eyes. Amazon’s recent mobile app icon update did not go as planned, resulting in a quick and quiet switch to a less controversial icon after…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.