Branding: Why Logos Change
Our good partners at BrandingBusiness offered an insightful post about the importance of brand’s keeping their logo and image updated. As we emerge from the pandemic, many companies should consider how brands represent themselves as the public, buyers and behaviors have now changed. If you…
Understanding How To Drive Brand Loyalty
We all have our favorite brands. The affinity towards one vs. another is influenced by many factors, one which is likely to be brand trust. Brands that reliably deliver consistently on their brand promise have the power to build a loyal customer base which in…
How Important Is Concept Testing? Ask Amazon.
Updating mobile icons is a common practice for businesses. It keeps a brand recognizable on mobile devices and attracts users’ eyes. Amazon’s recent mobile app icon update did not go as planned, resulting in a quick and quiet switch to a less controversial icon after…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.
4 Reasons Why Brand Tracking Is Important in 2021
Now that a new year is here, it is time to reset your brand’s expectations and assumptions in the marketplace. Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID. Marketing and product leaders need to create a connection between their…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.