Experience Across Industries

Case Studies

Learn how companies improved their strategic decisions by partnering with Socratic.  Clients we have helped span all industries and range from global Fortune 100 to start-ups and nonprofits.   Our research has influenced all areas of a business from improving marketing effectiveness to pricing options and product innovation.

Mixed Methods Approach Involving Qualitative And Quantitative

Results That Matter: Elastic Looks To Extend Product Benefits

Elastic wanted to better understand customer experiences that drive positive business outcomes.

Text Science

Insights Into Messaging Strategy For The Alzheimer’s Association

The Alzheimer’s Association enlisted Socratic to help build their strategy on messaging and outreach.

MaxDiff Analysis

Understanding TikTok Users

TikTok needed insights into their users as their app saw worldwide growth.

Choice-Based Research Exercises

Innovating Chick-fil-A's Menu Through Choice-Based Exercises

Helping Chick-fil-A Innovate Chargrilled Chicken.

Adaptive Conjoint Modeling

Uber's Effort To Build A New Subscription Model

An alignment of benefits proved to be key in creating the new offering.

Loyalty and Community Panels

Developing and Managing Loyalty Panels For Darden Restaurant Brands

Darden wanted to grow their insights from communities of loyal patrons

Discrete Choice Modeling

Increasing Market Share for HP

HP was looking to increase their market share for their CISS printers in 2 countries.

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Providing Insights and Guidance

To Organizations Worldwide


Product & Service Innovation

Communication & Naming

Brand Health Tracking