Socratic Brand Power RatingTM
Link your marketing actions to an ROI
With Brand Power Rating you gain market share by strengthening your brand. The first step is to determine the strength of your brand in today’s marketplace.
Get the White Paper On Brand Power Rating
Output: What You Get:
A stable model that links a firm’s marketing actions to a measurable return on investment has been the goal of marketing departments for at least three decades.
Funnel Facts: Getting To Purchase Intent
Measure four strong components common to most market conditions (Awareness-Consideration-Preference-Purchase Intent), and create a single rating number that indicates the overall efficacy of a brand to move customers down the sales funnel. The model not only has very strong correlations with current market share, but also has shown to track successfully against directional changes in future share.
What We Solve
Capturing Knowledge and Insights
For Clients Around The Globe
To understand both the rational and underlying emotional reasons for how consumers feel about brands and why they make brand selections
Product & Service Innovation
Develop start-to-finish innovations ecosystems to identify, screen, evaluate, develop, and prototype new products and services
Communication & Naming
Optimize messaging and to ensure it reflects the brand’s core equities and desired associations
Brand Health Tracking
Obtain insights for brands to identify positioning opportunities that enhance long-term strategy