What We Solve 

Brand Health Tracking

A reputation can take years to build with customers

Use Brand Health Tracking To Influence Strategy

Traditional brand equity and advertising tracking programs are designed to take a snapshot of the current marketplace.  Are consumers aware of a brand?  How likely are they to think of a brand if they are making a purchase today?  What perceptions do they link to a brand?

Yet, it is up to the brand teams to infer what this means for their brand health and how to course correct.

Socratic builds upon traditional tracking programs by also identifying brand positioning opportunities and informing long-term strategy.

We engage consumers within a tracking survey to collect qualitative-type feedback on how they feel about brands and about their most-desired benefits.

Our advanced statistics and modeling reveal the white-space positioning opportunities that brands can capitalize.

If the brand launches a communication effort against the new opportunity, our modeling also identifies the leading indicators against the new positioning so that we can track campaign effectiveness.

Socratic’s approach to brand equity tracking creates a strategy loop that goes well beyond traditional tracking programs.

Brand Health Tracking Decisions

Understand the short-term effects of satisfaction, the long-term impact on loyalty, and the customer experiences that drive or detract from these relationship goals.

Reveal the positive experiences that retain, deepen, and win-back lapsed customers.

Synthesize and interpret public conversations about your brand to measure buzz and appropriately respond to emerging perceptions.

Evaluate the extent to which your social media efforts resonate with intended audiences and contribute to brand goals.

Evaluate in-market brand health with Socratic’s unique ability to also inform white-space opportunities and future strategy.

Evaluate how well the advertising connects with consumers and contributes to campaign objectives.

Assess the dominant brands, the equities they own, and the momentum they possess before deciding on ownable strategies for your brand.

Get ahead of competitors by identifying the opportunities that are unforeseen and unaddressed by others.

“Working with Socratic on our brand equity tracking, the Socratic team really dug in and was able to “surprise and delight” with overdelivering with a solid QRE with very little context. It’s clear that the Socratic team has tremendous research experience and understands best practices and the best ways to get the most accurate results to impact strategy.”



Leading Pharmaceutical Company

Our Technology Roots

The Tools And Approaches Of Brand Health Tracking

  • Socratic Collage Builder℠
  • Brand Scorecard Model
  • Text Science
  • Driver Pathways & Bayesian Networks
  • Custom Online KPI Dashboards
  • Qualitative Discussions & Ethnographies

Learn More About

Positioning and Segmentation Methodology

What We Solve



Communication & Naming