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    All back to school Brand Health Tracking Concept Testing COVID General Omnibus Panel Quality Roundtable Shrinkflation Strategy Style Tips & tricks Uncategorized
    by Meghan Bertig August 30, 2022

    How To Address Inflation: Decrease Quantity Or Increase Price?

    Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation…
    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Shrinkflation and Customers
    by Ed Rodgers June 27, 2022

    Keeping Customers During Shrinkflation

    Products are shrinking but prices are not Inflation is now part of consumer lives – at least…
    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Research Help
    by Ed Rodgers May 10, 2022

    When Do You Need Marketing Research Help?

    COVID-19 has had a big impact on consumers and businesses alike.  Consumers’ mindsets and behaviors have shifted,…
    Brand Health Tracking, Strategy
    brand tracking
    by Ed Rodgers March 24, 2022

    4 Reasons Why Brand Tracking Is Important

    As the world continues to contend with global circumstances, the need to remain on top of your…
    Brand Health Tracking
    Brand Health Tracking
    by Ed Rodgers January 14, 2022

    Brand Health: Prepare Your Brand Going Forward

    By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with…
    Brand Health Tracking
    How Recognizable Is Your Logo
    by Ed Rodgers August 2, 2021

    How Recognizable Is Your Logo?

    Companies can spend millions on creating a logo that will represent their brand and business, but how…
    Brand Health Tracking, Omnibus, Style
    Branding: Why Logos Change
    by Ed Rodgers June 9, 2021

    Branding: Why Logos Change

    Our good partners at BrandingBusiness offered an insightful post about the importance of brand’s keeping their logo…
    Brand Health Tracking
    by Ed Rodgers June 9, 2021

    Understanding How To Drive Brand Loyalty

    We all have our favorite brands. The affinity towards one vs. another is influenced by many factors,…
    Brand Health Tracking, Omnibus
    by Ed Rodgers March 8, 2021

    How Important Is Concept Testing? Ask Amazon.

    Updating mobile icons is a common practice for businesses.  It keeps a brand recognizable on mobile devices…
    Brand Health Tracking, Concept Testing
    by Ed Rodgers February 8, 2021

    Brand Catalogs Infographic

    December 2020 saw Ikea announce that after 70 years they were no longer going to publish their…
    Brand Health Tracking, Omnibus
    Socratic White Logo

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