When Do You Need Marketing Research Help?
COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted,…
4 Reasons Why Brand Tracking Is Important
As the world continues to contend with global circumstances, the need to remain on top of your…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with…
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how…
Branding: Why Logos Change
Our good partners at BrandingBusiness offered an insightful post about the importance of brand’s keeping their logo…
Understanding How To Drive Brand Loyalty
We all have our favorite brands. The affinity towards one vs. another is influenced by many factors,…
How Important Is Concept Testing? Ask Amazon.
Updating mobile icons is a common practice for businesses. It keeps a brand recognizable on mobile devices…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their…