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HOW DO YOU ACCESS YOUR MUSIC?

HOW DO YOU ACCESS YOUR MUSIC?

Music Streaming Services And Which Ones We Prefer It is common now to have a subscription service to access a catalog of music on your phone, computer, and even your car. In many cases it may be more than one as the interest in getting playlists, new releases, or the preference in the platform. Streaming […]

General,Omnibus

Socratic & What GreenBook Trends Report Says About Data Quality

GRIT report finds clients of research consulting prioritize data quality and service above all else The 2023 GreenBook Research Industry Trends (GRIT) Report over the past several years ranks data quality consistently as the top priority when selecting suppliers. The 2022 GRIT Report shows that 80% say data quality is a key priority (and most […]

General,Innovation,Socratic,Strategy

market research asset management

Why Asset Management Companies Need To Embrace Market Research

Market Research Can Bring Critical Insights To Every Asset Management Organization Buying, growing, and selling companies require a lot of information for success. The amount of due diligence for an asset management company to either acquire or determine the market value of a company can be exhaustive. One step that asset management sometimes overlook is […]

Asset Management,Brand Health Tracking,General

Food For Thought Infographic

Food For Thought

Would you choose a sweet life or prefer a salty day Preferences in food choices are one of the most personal decisions we make. From sweet to salty options to healthy or indulgent foods, what we choose to eat can create interesting discussions among many circles. Our omnibus looked at our dietary decisions in our […]

End Of Year Spending and Civic Concerns

Latest Infographic Looks At Consumer Activities Related To Our Inflationary World And the Shrinkflation Of Goods And Services As the holiday season begins, the economic headwinds are impacting consumers and businesses alike. Decisions on spending and budgets are greater due to inflation. At the same time, companies and top brands have raised prices and, in […]

Omnibus,Shrinkflation

Improving Sample Quality And Fraud Detection For Research Clients

Socratic Continues To Innovate Market Research With The Panel Fraud Index™ and the Fraud Risk Score™ The most consistent complaint since the onset of online Marketing Research has been sample quality. Keeping up with lazy or outright fraudulent survey respondents has been an ongoing struggle. One of the core challenges is that there is no […]

Panel Quality,Strategy

By Meghan Bertig

How To Address Inflation: Decrease Quantity Or Increase Price?

Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both consumers and brands. One tactic businesses undertake to offset rising […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy

2022 back to school

Back To School 2022 Omnibus

A Look At 2022 Back To School Spending and Financial Outlook Last year our back to school omnibus had a focus on students heading back to the classroom after almost two years of COVID precautions. This year the attention is on the economy as inflation on prices have made many consumers to be more price […]

back to school,Omnibus

How Well Do We Know Cryptocurrency Infographic

What is cryptocurrency to our everyday life We hear about Coinbase, Bitcoin and Blockchain when the news reports about cryptocurrency. Cryptocurrency on the surface appears to be a virtual currency that fluctuates wildly in price and a common topic in financial circles. The early adopters who were made rich by mining shares of these currencies […]

Shrinkflation and Customers

Keeping Customers During Shrinkflation

Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result, consumers are paying more for what they routinely purchase. What […]

Brand Health Tracking,Concept Testing,Shrinkflation,Strategy

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