How Important Is Concept Testing? Ask Amazon.
Updating mobile icons is a common practice for businesses. It keeps a brand recognizable on mobile devices…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their…
Omnibus: 2021 What’s Ahead For The New Year
Many people start a new year with resolutions towards self-improvement. Our omnibus study looked into what types…
4 Reasons Why Brand Tracking Is Important in 2021
Now that a new year is here, it is time to reset your brand’s expectations and assumptions in…
Onboarding A New Marketing Research Partner
When the decision to bring on a new research partner is made, it can create mixed emotions…
When is it time to break up with your marketing research consultant?
Identifying whether your company needs a new research partner and how to plan the transition. The use…
When Do You Need Market Research Help?
COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted,…
What The Shift Is Happening?
Driving, Deliveries and Life These Days. Socratic’s latest omnibus explored driving and the gig economy. As COVID…
Importance Of Market Research For Marketing Strategy and COVID
Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be…
Political Affiliation and COVID-19
As the United States closes in on the 2020 election, Socratic Technologies’ omnibus survey examined consumers’ concerns…
The 5 Dos and Don’ts of Market Research
The benefits of conducting market research are many. Companies that embrace the use of a good research…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with…