case study

Helping Alzheimer’s Association
Better Connect With Stakeholders

overview

The Alzheimer’s Association leads the way to end Alzheimer’s and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association enlisted Socratic to help build their strategy on messaging and outreach to their key segments of donors, caregivers, medical professionals, and volunteer network.

The Solution

Bring Focus To Messaging Through Text Science

Socratic recommended a mixed methods approach, including an extensive literature review, social media scraping & text science, and an online survey among employees & volunteers.

Literature Review

Socratic reviewed over 100 existing datasets and existing internal reports to identify important insights and knowledge gaps.

Frontline Insights

Socratic surveyed several hundreds of employees & volunteers to better understand key trends and feedback from those on the frontline. The feedback was provided largely as open-ends through typed responses or using Socratic’s audio / video record option that is built into our survey platform.

Social Media Scraping & Text Science

Socratic scraped 1,000 randomly selected posts from online forums about Alzheimer’s disease & dementia. Socratic employed AI & machine-learning algorithms to investigate trends and potential whitespace opportunities for Alzheimer’s Association.
The Outcomes

Helping Overcome The Stigma Of Alzheimer's

The combination of this mixed methods approach revealed a general lack of awareness and understanding about Alzheimer’s disease.  In particular, the insights helped the Alzheimer’s Association develop its understanding of the stigma that caregivers, medical professionals, and its volunteers encounter with Alzheimer’s disease. 

As a result, Socratic and the Alzheimer’s Association identified several messaging & growth opportunities around education, partnerships, and training. 

Over 14 million people live with dementia and some form of Alzheimer’s. Over 16 million caregivers give their time & resources to help patients and families as they fight this disease.  If you would like more information or need help with Alzheimer’s please refer to The Alzheimer’s Association or ALZconnected.org 

Alzheimers Association Endalz

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Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believe in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
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