Tailored feedback with no limits
Socratic’s 48 Hour Concept Testing

 

Get a repeatable concept testing program that will allow for fast implementation and rapid decision making.

Test any concept with fast, accurate design and quick results

Messaging, Images, Ads, Products. They all can be tested! 

Learn which concepts will perform best before you launch. With rapid testing, you can iterate your concepts to ensure you launch with your best option.

Create goals with confidence and data support. 

Getting a roadmap of insights that can lead to a more informed and supported strategy can help get to decisions faster.

Supported and consultative in the design, setup and launch.

We support and partner in the survey design so that the feedback and information is actionable.

Align the insights with existing benchmarks and internal data.

The implementation and outcomes will sync with the internal data and insights on the concept so there is no starting over with new metrics.

Configure to your needs without limit.

The goal is for you to adjust and repeat concept tests to arrive at the best options. By removing the limits to the number of tests and types of questions, answers can be attained more quickly.

48 Hour Concept Testing

 

 

By offering a repeatable research program, our clients can execute faster on crucial decisions. 

 

Unlike the off-the-shelf survey tools, we support and consult throughout the process to ensure actionable and meaningful results.

HOW IT WORKS

Consult and Setup

Get your survey up and running with a professional consultation. This gets your survey designed and loaded for use.  This step includes:

  • Identification of samples and sizes
  • Creation of panel mix
  • Schedule of alerts
  • Review of screener and data files
  • Pre-build of survey banners
  • Report setup & design

Timeline

24 Hours Before Survey

  • Ready to test?  Let us know a day in advance to assign resources and prep your survey.

Day 1 - Launch!

  • We finalize the concepts, program the survey, and QA the test links. 
  • Once completed the survey is live!

Day 2 - Close

  • The sample audience will have access for a total of 48 hours after launch.
  • Findings and insights are pulled together for the final report.

Reporting and Insights

  • The final report is delivered  24 hours after the survey closes.
  • Insights and information work with known benchmarks or you can create new ones.

Customized Metrics Fast!

  • Not a “one-size-fits-all” product.  Your survey, metrics, and reporting are aligned to your needs.
  • Tailored feedback allows for faster understanding and decisions.
     

No Limit

  • With no limit to the number of concepts or samples to test, the amount of insights and metrics is unlimited.

What can be tested with  48 Hour Concept Testing

Our 48 Hour Concept Testing allows for an idea to be placed in front of target audiences BEFORE it goes live and can be used to test almost ANY IDEA. The confidence of using the right words, colors, and designs can ensure the concept will be successful without risking budget, resources, or customer loyalty.

Common Uses For Concept Testing

Advertising Ideas

Feature Sets

Branding

Pricing Sensitivity

Messaging and Slogans

Package Design

Name Testing

New Products

New Logos

Website and Digital Layouts

What We Solve

Strategy
Consulting

Communication & Naming

Brand Health Tracking

Product
Innovation