Research Methods

Quantitative:

Rather than relying on traditional research methods alone, Socratic's business philosophy focuses on developing technological business applications to expand its research capabilities. Developed with client requirements in mind, our proprietary tools and methodologies allow us to design and implement custom research programs to address the unique business needs of technology-related markets. Examples of these quantitative methods include:

New Product Development and Concept Screening
Pricing
Customer Attitudes and Usage Studies
Customer Satisfaction Measurement and Tracking
Brand Awareness, Equity and Positioning
Market Segmentation
Advertising Effectiveness
Packaging and Design Tests
Market Profiling
Purchase Intent, Take-rates and Plan-to-Purchase

Qualitative:

Socratic offers a full range of online qualitative research methodologies, from online group moderation to Web discussion boards. Our range of qualitative methodologies embraces the rich feedback available from both quantitative techniques and remote monitoring technologies.